It activates three different centers of the brain at the same time: language, hearing, and rhythmic motor control. “Music is an effective, almost magical medium for learning and retaining information. Memorizing catchy song lyrics is an unconscious, dopamine-releasing habit more than anything.Īn Edutopia blog post dives into what makes music appealing and its effect on children’s memories: Which indirectly gives children the permission/want to memorize lyrics. Not to mention, all of these jingles are played in Major keys, meaning it’s going to have a positive effect on kids emotions and creativity. Humans are wired to memorize information by repetition, which is arguably the most important element of a “sticky jingle.” If your niece likes a new viral hit she came across on YouTube, odds are she’s going to have it on repeat. Why is it so easy to memorize these jingles and why do they stick? Repetition, associative thinking, rhyme and pattern play key parts. Supports children’s need to socialize and play, instead of “pre-academic” skills. Helps children learn by promoting memory. Strengthens children’s listening, motor skills, language, problem-solving, spatial-temporal performance and literacy.
Nourishes the brain while affecting all areas of early-stage development. Pou, Angry Birds, and Bakery Story are other great examples to look at on the mobile level.Ĭatchy music and jingles can stick with almost anyone ー especially children. Think of the 1-877-KARS-4-KIDS radio spot, Subway’s five dollar footlong commercials or the “Nationwide is on your side” tune. Marketers utilize it in traditional advertising every day. If you were around children during Frozen’s “Let it Go” era, you know how powerful and annoyingly repetitive bits of music can be. The top kid apps actually sneak marketing straight into the product itself and it lingers from onboarding to months after the app is deleted. Kids aren’t scared of dying, but they definitely don't want their friends to think they are stupid.There’s more to marketing a kid's app than throwing money into advertising. To me, it clicked from first presentation. Through the lyrics and charming animation the message subtlety gets through. ‘Dumb Ways’ is something that people want to engage with, and then share. "The guys at McCann took said boring topic and made it interesting. How do we get young kids to think about train safety, which even I can admit is a pretty boring topic? "So we started from there - how do we, without offending or blaming, tell people to stop doing dumb things around trains? And target primarily youth. People still like to engage with things that trigger positive emotional responses - Chloe Alsop, Metro Trains I didn’t want to tug at the heart strings and make people cry. I didn't want gore or negative imagery that would offend. "For this I knew what I didn’t want but not exactly what I wanted. Why did you select this creative approach? A wrong or careless behaviour is required. "When we – myself and the agency team – started speaking to them and looking at imagery and reports from the safety team, we kept coming back to the same thing: it’s really hard to get hit by a train.
We also needed to listen to our front line employees who dealt with unsafe behaviours on going. We had safety information and instruction at stations, but nothing to influence safe behaviour or show we care about the safety of our customers.
"Metro didn't have a safety campaign in market. What was the original thinking behind the campaign? Having already picked the Grand Prix in the PR, direct marketing and radio categories at the Cannes Lions, and hotly-tipped to add to that bounty, Marketing spoke to Metro Trains marketing manager Chloe Alsop (right) about the creation of a global marketing sensation.
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